Thinking of visiting a Wine Route?
Not sure where to taste wine, eat, stay & play?
Want to experience the best of wine and food tourism?
We’ve made it super easy to decide with our WINE ROUTE360 Interactive Virtual Reality Tours.
Not sure where to taste wine, eat, stay & play?
Want to experience the best of wine and food tourism?
We’ve made it super easy to decide with our WINE ROUTE360 Interactive Virtual Reality Tours.
Ready to embark on an immersive journey to plan your wine route trip?
Discover the finest wineries, delectable dining experiences, simple self-catering stay-overs, luxurious accommodation and thrilling activities that make these regions unique and a true epicurean paradise.
Sip & Savor: Step into the world of winemaking as you virtually visit renowned and award winning vineyards and cellars. Learn about the art of wine production, discover exquisite vintages and meet passionate winemakers who will share their secrets to crafting the perfect bottle.
Culinary Delights: Explore the region's gastronomic treasures as you virtually dine in world-class restaurants or intimate local eateries who offer the best of the region. Discover dishes prepared by passionate chefs, each expertly paired with local wines to enhance your culinary journey.
Luxurious Retreats & Living Easy: Experience opulent stays or self-catering hideaways nestled amidst vineyards and rolling hills. Get a sneak virtual peek into various accommodations options, relaxing spas and stunning views that await you during your wine country getaway.
Adventure Awaits: Thrill-seekers and nature enthusiasts will revel in the diverse activities available in each wine region. Our virtual reality tour will introduce you to a world of adventure.
Whether you're a wine lover, wine connoisseur, a foodie, or an adventurer, the WINE ROUTE360 Virtual Reality Tours offers a captivating glimpse into the rich tapestry of experiences awaiting you.
Cheers to planning your next unforgettable journey!
Discover the finest wineries, delectable dining experiences, simple self-catering stay-overs, luxurious accommodation and thrilling activities that make these regions unique and a true epicurean paradise.
Sip & Savor: Step into the world of winemaking as you virtually visit renowned and award winning vineyards and cellars. Learn about the art of wine production, discover exquisite vintages and meet passionate winemakers who will share their secrets to crafting the perfect bottle.
Culinary Delights: Explore the region's gastronomic treasures as you virtually dine in world-class restaurants or intimate local eateries who offer the best of the region. Discover dishes prepared by passionate chefs, each expertly paired with local wines to enhance your culinary journey.
Luxurious Retreats & Living Easy: Experience opulent stays or self-catering hideaways nestled amidst vineyards and rolling hills. Get a sneak virtual peek into various accommodations options, relaxing spas and stunning views that await you during your wine country getaway.
Adventure Awaits: Thrill-seekers and nature enthusiasts will revel in the diverse activities available in each wine region. Our virtual reality tour will introduce you to a world of adventure.
Whether you're a wine lover, wine connoisseur, a foodie, or an adventurer, the WINE ROUTE360 Virtual Reality Tours offers a captivating glimpse into the rich tapestry of experiences awaiting you.
Cheers to planning your next unforgettable journey!
Did that sound interesting?
Would you like to be featured in a WINE ROUTE360 Virtual Reality Tour?
Here’s why you should be.
Would you like to be featured in a WINE ROUTE360 Virtual Reality Tour?
Here’s why you should be.
By using virtual reality, Cape Town Tourism is building on their drive to leverage digital marketing technologies to market and promote Cape Town - and most importantly, to get travellers to make bookings!
Leigh Dawber, CMO of Cape Town Tourism, says they are always looking for new and innovative ways to inspire potential travellers to choose Cape Town. “With the influence of immersive digital experiences, research shows that 70% of people who view a virtual tour online link through to a direct booking opportunity.”
Jacques Clarijs from Gecko Digital Global, says the company noticed a global trend that 35% of people who view a virtual tour end up making a direct booking with the client on their own booking engine.
For any digital marketing campaign, conversion to booking is one of the best outcomes. Virtual reality certainly helps this conversion and also provides the confidence a traveler needs in making their booking. It’s a win win for all.
Leigh Dawber, CMO of Cape Town Tourism, says they are always looking for new and innovative ways to inspire potential travellers to choose Cape Town. “With the influence of immersive digital experiences, research shows that 70% of people who view a virtual tour online link through to a direct booking opportunity.”
Jacques Clarijs from Gecko Digital Global, says the company noticed a global trend that 35% of people who view a virtual tour end up making a direct booking with the client on their own booking engine.
For any digital marketing campaign, conversion to booking is one of the best outcomes. Virtual reality certainly helps this conversion and also provides the confidence a traveler needs in making their booking. It’s a win win for all.
What will a WINE ROUTE360 VR Tour look like?
We created a demo VR tour of the Elgin Grabouw region in the Cape Winelands in South Africa which includes a stop at Peregrine Farm Stall, a wine tasting at the Charles Fox Wine Estate, lunch at South Hill Vineyards and an overnight stay at Old Mac Daddy. Click here to view.
Whereas the demo VR Tour of Elgin Grabouw uses the travellers as the voice over, a WINE ROUTE360 VR Tour will take more of a storytelling approach and be more personal. We will use the voice overs of the winemakers, accommodation hosts, restaurant owners, chefs and activity hosts which create an immediate connection with the traveller.
What’s the next step?
We plan a content creation trip to each wine route and are looking for up to 10 wineries, 10 accommodation providers, 20 restaurants for lunch or dinner and 10 activities or experiences to feature in each unique VR Tour for a particular wine region.
What are the costs?
Participating in a WINE ROUTE360 Virtual Reality Tour is on a shared cost basis. Each participant contributes a small, reasonable amount which includes being featured in the VR tour with one 360 VR panorama with a personal voice over and soundtrack.
The 360VR panorama will also include a direct link to your website, online store or booking website. We’ll also shoot an additional four 360 panoramas which you can use for your own marketing and promotional activities.
You’ll also be required to host and cover the costs of two crew for the featured meals, accommodation, wine tastings and activities.
Once the WINE ROUTE360 Virtual Reality Tours are created, we’ll share the direct link and embed code with you as well as various tourism marketing organisations and media both locally and internationally.
What’s the next step?
We plan a content creation trip to each wine route and are looking for up to 10 wineries, 10 accommodation providers, 20 restaurants for lunch or dinner and 10 activities or experiences to feature in each unique VR Tour for a particular wine region.
What are the costs?
Participating in a WINE ROUTE360 Virtual Reality Tour is on a shared cost basis. Each participant contributes a small, reasonable amount which includes being featured in the VR tour with one 360 VR panorama with a personal voice over and soundtrack.
The 360VR panorama will also include a direct link to your website, online store or booking website. We’ll also shoot an additional four 360 panoramas which you can use for your own marketing and promotional activities.
You’ll also be required to host and cover the costs of two crew for the featured meals, accommodation, wine tastings and activities.
Once the WINE ROUTE360 Virtual Reality Tours are created, we’ll share the direct link and embed code with you as well as various tourism marketing organisations and media both locally and internationally.
How do you view a WINE ROUTE360 Virtual Reality Tour?
Many people think that virtual reality content can only be viewed on virtual reality goggles.
This is not true.
All WINE ROUTE360 VR Tours are multi-platform and can be viewed on desktops, laptops, smartphones, tablets or VR headsets.
They are also very easy to share via websites, newsletters, press articles and social media.
This is not true.
All WINE ROUTE360 VR Tours are multi-platform and can be viewed on desktops, laptops, smartphones, tablets or VR headsets.
They are also very easy to share via websites, newsletters, press articles and social media.
If you'd would like to create a WINE ROUTE360 VR Tour or are keen to be featured in a unique immersive and interactive virtual reality tour of your wine route or wine region, we’d love to hear from you.
Stanley Edwards
Director / Platypus Digital
Mobile: +27 82 458 3356
Email: [email protected]
Stanley Edwards
Director / Platypus Digital
Mobile: +27 82 458 3356
Email: [email protected]
