The mobile phone has changed everything. The always-on hyper-connected consumer wants information at their fingertips and expects instant gratification or they'll move on. The content they interact with needs to be engaging, informative, interactive and entertaining - and they don't want to read to much.
Augmented Reality and Virtual Reality are the tools to share content and create engagement on multiple platforms. They're exciting, relevant, easy to watch and easy to share. They create new opportunities to interact with wine overs that's more personal and direct.
Immersive Experiences in a Super Reality Dome allows wine lovers to fully immersive themselves in the world of wine. It's the next best thing to being there!
QR Codes have grown up. They've become Augmented Reality Codes and developed into media rich tools which engage directly in more dynamic ways. They've become personal and create immediate connections.