When you're shopping and faced with a wall of wine, selecting a wine can be challenging.
How can we change that?
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Chances are that when a wine lover is shopping for wine, they'll have their smartphone with them so why not make it easier for them to choose your wine?
Creating intelligent labels with dynamic AR codes unlocks interactive content hidden in a small code which is printed discreetly on a wine label, on a shelf display, your marketing material, your website or shared via social media platforms. Try it out with Bruce Jack Wines. |
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When the AR code is scanned, eight content widgets appear and a personal voice note from the winemaker plays automatically who provides more information about the wine.
Each content widget can be selected by tapping on your smartphone screen. Once tapped, it will link to the the wineries content and in this example for Bruce Jack Wines, they also link to promote wine tourism.
The eight content widgets link to:
Links could have also been for recipes, join a wine club, subscribe to a newsletter, book a wine tasting or tour and much more.
Each content widget can be selected by tapping on your smartphone screen. Once tapped, it will link to the the wineries content and in this example for Bruce Jack Wines, they also link to promote wine tourism.
The eight content widgets link to:
- Bruce Jack Website
- Bruce Jack Facebook
- Bruce Jack Instagram
- Bruce Jack X (Twitter)
- Bruce Jack Online Store - Purchase Wine
- Link to Visit our Winelands Website
- View Visit our Winelands Video
- Sense of Africa - Book a Trip to our Winelands
Links could have also been for recipes, join a wine club, subscribe to a newsletter, book a wine tasting or tour and much more.
AR Codes at Shows & Events
Wineries will know that participating in a wine show or event can be very busy and sharing information can be challenging.
Why not include a dynamic AR Code which has all your information, contact details and marketing material?
Have a look at the Darling Cellars example.
Why not include a dynamic AR Code which has all your information, contact details and marketing material?
Have a look at the Darling Cellars example.
Try it out.
Once scanned a voice over will play which gives more information about Darling Cellars. The eight interactive links are:
Once scanned a voice over will play which gives more information about Darling Cellars. The eight interactive links are:
- Contact details which can be saved
- X (Twitter)
- Bottlebooks Information
- Website
- Corporate Video
- Sustainability Video
AR codes can be used by wine routes and wine regions to market and promote members and encourage wine tourism. The AR code can be included on various physical and digital marketing material and platforms.
Whether you're a wine association or wine club, AR codes can used to promote and market wineries to your members, provide information and link to online stores..
Once your AR code is created, you can start by using a small sticker or neck tag before you print the AR code permanently on your labels but it can also be used in a number of other ways:
- In retail stores where it can be placed on shelves, posters, displays, windows and promotions
- Included on any print advertising, brochures, wine guides and tourism material
- On websites, social media sites and various online stores, blogs and with wine reviews
- Included in your email marketing, newsletters and email signatures
- At wine shows, events, activations and exhibitions
- On the end frame of TV commercials or videos
