Wine tourism is evolving. Are you?
Travellers today are no longer satisfied with traditional tastings alone. They crave immersive, educational and memorable experiences that connect them emotionally and culturally to a wine region before, during and after their visit.
The global wine tourism industry is growing rapidly, driven by demand for personalised journeys and immersive attractions that go far beyond pour-and-sip tastings.
Travellers today are no longer satisfied with traditional tastings alone. They crave immersive, educational and memorable experiences that connect them emotionally and culturally to a wine region before, during and after their visit.
The global wine tourism industry is growing rapidly, driven by demand for personalised journeys and immersive attractions that go far beyond pour-and-sip tastings.
PLATYPUS DIGITAL, based in Cape Town, offers a complete turnkey service to develop and implement the WINE360 EXPERIENCE - an immersive, fully branded storytelling attraction featuring a SUPER REALITY DOME installation specifically tailored for your wine estate or wine region - anywhere in the world.
The WINE360 EXPERIENCE includes a fully immersive documentary that brings your region’s history, terroir, vineyards, winemakers and culture to life which is screened inside a SUPER REALITY DOME.
The WINE360 EXPERIENCE includes a fully immersive documentary that brings your region’s history, terroir, vineyards, winemakers and culture to life which is screened inside a SUPER REALITY DOME.
The SUPER REALITY DOME is an 8-meter immersive cinema with 360° video projection (including the floor) and 5.1 surround sound we create a shared virtual reality experience where visitors are transported visually and emotionally to the heart of your vineyards, virtually meet winemakers and feel intimately connected with your wines long before they explore the region in person.
For some information on the Super Reality Dome, click HERE.
To view a wine experience inside a Super Reality Dome, click HERE.
To view some examples of immersive experiences from brands around the world, see below.
For some information on the Super Reality Dome, click HERE.
To view a wine experience inside a Super Reality Dome, click HERE.
To view some examples of immersive experiences from brands around the world, see below.
Why does this matter for your wine region?
Wine tourism is shifting toward experiences. Modern travellers, especially Millennials and Gen-Z, increasingly seek deeper engagement - authentic stories, visuals, food pairings and unique activities that add lasting value to their trip. Traditional tours and tastings remain important, but they are now part of a larger mosaic of experience-driven tourism demand.
Offering a standout experience like the WINE360 EXPERIENCE positions your wine region as a must-visit destination on the international wine tourism map.
Wine tourism is shifting toward experiences. Modern travellers, especially Millennials and Gen-Z, increasingly seek deeper engagement - authentic stories, visuals, food pairings and unique activities that add lasting value to their trip. Traditional tours and tastings remain important, but they are now part of a larger mosaic of experience-driven tourism demand.
Offering a standout experience like the WINE360 EXPERIENCE positions your wine region as a must-visit destination on the international wine tourism map.
How can Platypus Digital assist you?
We offer a complete end-to-end partnership:
Content Creation
Installation & Activation
Training & Support
New Experiences & Events
Why Partner with Platypus Digital?
As specialists in immersive storytelling and digital tourism experiences, Platypus Digital brings:
Your wine region’s story deserves to be told in a way that captivates global travellers and the WINE360 EXPERIENCE provides that platform.
We offer a complete end-to-end partnership:
Content Creation
- Research & development of a bespoke narrative for your wine region
- Scriptwriting and storytelling design
- Professional filming (including drone, landscape and winery interiors)
- Production of a cinematic 360° documentary tailored to your wine region
Installation & Activation
- Installation of the SUPER REALITY DOME in your wine region
- Technical setup of projection, sound and immersive components
- Custom branding and theming for your wine region
Training & Support
- Comprehensive training for your team to operate the WINE360 EXPERIENCE independently
- Best-practice guidelines for integrating the experience into your overall tourism offering
- Ongoing creative and technical support and updates
New Experiences & Events
- We help you conceptualise and develop additional engaging events and experiences suitable for your audience, including immersive dinners, educational series, partner collaborations, launches, themed tourism promotions - all leveraging the Super Reality Dome as a central platform.
Why Partner with Platypus Digital?
As specialists in immersive storytelling and digital tourism experiences, Platypus Digital brings:
- Proven creative expertise
- Experience in content production and narrative design
- Full integration of technology with tourism
- A partner focused on long-term engagement and growth
Your wine region’s story deserves to be told in a way that captivates global travellers and the WINE360 EXPERIENCE provides that platform.
Commercial Sustainability & Revenue Generation
Beyond its value as a destination-marketing and storytelling platform, the WINE360 EXPERIENCE is designed to be commercially sustainable, self-funding and profit-generating when established in the right location with consistent visitor traffic. The primary revenue stream is ticket sales for scheduled WINE360 screenings and curated immersive experiences inside the SUPER REALITY DOME. These ticketed sessions can be offered as:
Once installed, the operating costs of the SUPER REALITY DOME are relatively low, allowing ticket revenue to directly support ongoing operations, staffing, marketing and maintenance. As visitor numbers grow, the experience can generate surplus revenue, making it a long-term income-producing attraction rather than a once-off marketing expense. Additional revenue opportunities can further strengthen profitability, including:
When positioned at a high-traffic wine estate, regional visitor hub or flagship tourism location, the WINE360 EXPERIENCE has the potential to operate year-round, extend average visitor dwell time, increase per-visitor spend and ultimately become a self-sustaining, profit-generating asset that supports both tourism growth and regional brand visibility.
- Stand-alone immersive experiences
- Add-ons to cellar tours and tastings
- Premium experiences bundled with wine tastings, food pairings or events
- Group bookings for tour operators, conferences, corporate incentives and educational visits
Once installed, the operating costs of the SUPER REALITY DOME are relatively low, allowing ticket revenue to directly support ongoing operations, staffing, marketing and maintenance. As visitor numbers grow, the experience can generate surplus revenue, making it a long-term income-producing attraction rather than a once-off marketing expense. Additional revenue opportunities can further strengthen profitability, including:
- Special ticketed events and limited-edition screenings
- Private hire of the Dome for launches, festivals and trade events
- Sponsored content or regional partner collaborations
- Merchandise and wine sales linked to the experience
When positioned at a high-traffic wine estate, regional visitor hub or flagship tourism location, the WINE360 EXPERIENCE has the potential to operate year-round, extend average visitor dwell time, increase per-visitor spend and ultimately become a self-sustaining, profit-generating asset that supports both tourism growth and regional brand visibility.
What are the next steps?
Let's talk! We would be delighted to discuss:
We look forward to collaborating with you to elevate your wine tourism offering and create unforgettable experiences for wine lovers everywhere. Cheers to innovation, connection and the future of wine tourism.
For more information please contact:
Stanley Edwards
Platypus Digital
Mobile: +27 82 458 3356
[email protected]
- How this experience can be tailored for your region
- Project timelines and phases
- Investment & partnership models
- Potential launch events and marketing strategies
We look forward to collaborating with you to elevate your wine tourism offering and create unforgettable experiences for wine lovers everywhere. Cheers to innovation, connection and the future of wine tourism.
For more information please contact:
Stanley Edwards
Platypus Digital
Mobile: +27 82 458 3356
[email protected]
IMMERSIVE EXPERIENCES
International drinks company, DIAGEO wanted to celebrate their 200 year old whisky, Lagavulin in a unique way and chose a shared virtual reality experience. The idyllic island of Ilsay, off the west coast of Scotland where Lagavulin is made is not on a regular tourism route and the aim was to recreate the experience of this remote part of the world. A combination of sounds, aromas and 360º video was used to transport guests around the Island, the distillery and Lagavulin bay, while they sampled a range of drams from the Lagavulin family. The fully immersive installation went on a world tour, starting in London, followed by events in New York, Miami, and Tokyo.
Famous for the d'Arenberg Cube, a 5-storey building containing visitor attractions, d'Arenberg winery in Australia offers wine lovers the opportunity to explore each Amazing Sites Single Vineyard Shiraz and its vineyard, surrounded by the virtual vines as the seasons roll by in a one-of-a kind 360° multi-media food and wine experience.
"The 360 dinner was a fabulous event in an incredible setting. The visuals are fantastic, and the notion of sitting with Chester in the vineyard to taste the wine with food is ingenious. The food was fabulous. The quality of what you’re delivering is very high. It was a fantastic experience." David Sly - Author at Decanter.
Each dinner hosts 16 guests who compare 3 vintages from each vineyard, alongside a superb 10-course menu expertly crafted by Singapore Circus Head Chef, Jamie Steele and his team, to carefully match each wine for a dining experience guaranteed to explode the senses.
Tickets are AUS$390 (R 4 800) per person.
Each dinner hosts 16 guests who compare 3 vintages from each vineyard, alongside a superb 10-course menu expertly crafted by Singapore Circus Head Chef, Jamie Steele and his team, to carefully match each wine for a dining experience guaranteed to explode the senses.
Tickets are AUS$390 (R 4 800) per person.
Bordeaux 360° is a visitor experience offered at the magnificent La Cité du Vin. Guided by a sommelier, visitors are immersed in a 360° tour of Bordeaux vineyards.
Tickets for the 1-hour experience is €21 (R430) per person.
Tickets for the 1-hour experience is €21 (R430) per person.
WOW – The World of Wine is where Port wine culture truly comes to life. WOW is not a single museum - but a whole district of wine, history, design and gastronomy, built inside the renovated wine cellars that once stored aging barrels of Port.
WOW a cultural complex with seven museums, multiple restaurants and wine bars, event spaces and breathtaking views over Porto.
It was created to share not just the story of Port wine, but the full richness of Portuguese culture - from cork to chocolate, fashion to fine dining. It's curated for tourists, yes - but in a smart, enriching way, not a cheap tourist trap.
WOW a cultural complex with seven museums, multiple restaurants and wine bars, event spaces and breathtaking views over Porto.
It was created to share not just the story of Port wine, but the full richness of Portuguese culture - from cork to chocolate, fashion to fine dining. It's curated for tourists, yes - but in a smart, enriching way, not a cheap tourist trap.
The Smith & Sheth Heretaunga Wine Studio offers a private, sensory journey exploring major winegrowing regions across New Zealand in their intimate barrel hall and immersive theatre.
The experience promises to awaken the senses through interactive storytelling, tasting a range of wine varieties and styles, drawing select samples from the barrel and immersing in audio-visual delight on a large panoramic screen.
The experience promises to awaken the senses through interactive storytelling, tasting a range of wine varieties and styles, drawing select samples from the barrel and immersing in audio-visual delight on a large panoramic screen.
