A CALL TO ACTION FOR INNOVATION
The South African wine industry stands at a crossroads. Sales are dropping, younger consumers are not engaging with wine the way previous generations did and competition - both local and international - is fierce.
The old ways of marketing, relying on traditional wine tastings and predictable events, are no longer good enough. If we want to ensure the future success of our industry, we must embrace new ideas, discover fresh perspectives and adopt innovative approaches to wine marketing and wine tourism.
Join us for a ground-breaking RETHINKING WINE BOSBERAAD, where we will explore creative ways to revitalise wine marketing and wine tourism.
We invite winemakers, marketers, retailers, industry leaders, tourism professionals and anyone passionate about the future of wine to come together for an event unlike any other. This is your opportunity to break away from outdated strategies and immerse yourself in the experience economy - an era where people seek memorable, engaging and interactive experiences.
WHAT MAKES RETHINKING WINE BOSBERAAD DIFFERENT?
We’re ditching sponsor presentations, panel discussions and long-winded one-way speeches and replacing them with PechaKucha style 20x20 presentations - a dynamic and fast-paced format where:
This high-energy format ensures fresh ideas are shared quickly, sparking inspiration and conversation in an engaging and efficient way. Strap yourself in!
WHAT'S IN IT FOR YOU?
WHO SHOULD ATTEND?
This isn’t just another run-of-the-mill conference. It's a BOSBERAAD. It’s not an event where you simply sit and listen. This is an opportunity to engage, participate and reimagine the future of South African wine through collaboration, creativity and action.
Seats are limited, so secure your spot today!
Let’s shape the next chapter of South African wine - together.
FYI - The word 'bosberaad' is a South African term, which when directly translated means a 'bush meeting'. What it really refers to, in a more philosophical sense, is 'an organised gathering in a neutral, quiet location - away from noise and distraction - where serious issues that pose a significant challenge can be resolved through open and constructive dialogue and collaboration.'
The South African wine industry stands at a crossroads. Sales are dropping, younger consumers are not engaging with wine the way previous generations did and competition - both local and international - is fierce.
The old ways of marketing, relying on traditional wine tastings and predictable events, are no longer good enough. If we want to ensure the future success of our industry, we must embrace new ideas, discover fresh perspectives and adopt innovative approaches to wine marketing and wine tourism.
Join us for a ground-breaking RETHINKING WINE BOSBERAAD, where we will explore creative ways to revitalise wine marketing and wine tourism.
We invite winemakers, marketers, retailers, industry leaders, tourism professionals and anyone passionate about the future of wine to come together for an event unlike any other. This is your opportunity to break away from outdated strategies and immerse yourself in the experience economy - an era where people seek memorable, engaging and interactive experiences.
WHAT MAKES RETHINKING WINE BOSBERAAD DIFFERENT?
We’re ditching sponsor presentations, panel discussions and long-winded one-way speeches and replacing them with PechaKucha style 20x20 presentations - a dynamic and fast-paced format where:
- 20 slides are shown, each advancing automatically every 20 seconds.
- Each speaker has exactly 400 seconds (6 minutes, 40 seconds) to present their idea.
- A 7-minute discussion follows before the next speaker takes the stage.
- One Day
- Five 1-hour sessions
- 20 presentations in total
This high-energy format ensures fresh ideas are shared quickly, sparking inspiration and conversation in an engaging and efficient way. Strap yourself in!
WHAT'S IN IT FOR YOU?
- Discover bold new ideas to attract younger and new wine drinkers and grow sales.
- Explore innovative wine tourism experiences that can set your brand apart.
- Learn from thought leaders presenting cutting-edge marketing strategies.
- Engage in meaningful discussions with presenters and fellow industry professionals.
- Be part of a movement that propels South African wine into a vibrant future.
WHO SHOULD ATTEND?
- Wine estate owners and winemakers
- Wine retailers and distributors
- Wine marketers and branding specialists
- Tourism professionals and experience designers
- Hospitality and event coordinators
- Wine enthusiasts passionate about industry growth
This isn’t just another run-of-the-mill conference. It's a BOSBERAAD. It’s not an event where you simply sit and listen. This is an opportunity to engage, participate and reimagine the future of South African wine through collaboration, creativity and action.
Seats are limited, so secure your spot today!
Let’s shape the next chapter of South African wine - together.
FYI - The word 'bosberaad' is a South African term, which when directly translated means a 'bush meeting'. What it really refers to, in a more philosophical sense, is 'an organised gathering in a neutral, quiet location - away from noise and distraction - where serious issues that pose a significant challenge can be resolved through open and constructive dialogue and collaboration.'