Wine improves with age & travel improves with wine is the very apt slogan of Arblaster & Clarke, a specialist wine travel company. Two other specialist international wine travel companies, Grape Escapes and Smooth Red are estimating a 30% growth in wine tourism for 2018 with Arblaster & Clarke already filling up its trips to South Africa for 2019. If Tuscany is your destination, Tuscany Lovers create tours that are designed for people who are motivated by the same wine passion who want to taste wine, visit the Tuscan countryside and have fun together in a wine group tour. In South Africa, Explore Sideways offers variety of private and group wine tours which includes both wine and food experiences.
Wine tourism remains a niche and the demographic is top-end so travel companies need to ensure they can provide potential travellers with the right marketing material to ensure confidence in booking and increasing conversion rates by turning lookers into bookers.
Wine tourism remains a niche and the demographic is top-end so travel companies need to ensure they can provide potential travellers with the right marketing material to ensure confidence in booking and increasing conversion rates by turning lookers into bookers.
Virtually There is a wine tourism marketing tool that uses virtual reality to showcase wine and food tours in a unique and immersive way by allowing travellers to experience tours as if they were on the tour through 360 degree panoramic photography. The tours have interactive links to provide more information, download a brochure, join a newsletter, make a booking and more - all directly from the virtual reality tour.
Have a look at the example below of a one night trip to the Elgin Wine Valley near Cape Town which included a stop at Peregrine Farm Stall, a MCC tasting at Charles Fox Wines, lunch at South Hill Winery and an overnight stay at Old Mac Daddy.
Have a look at the example below of a one night trip to the Elgin Wine Valley near Cape Town which included a stop at Peregrine Farm Stall, a MCC tasting at Charles Fox Wines, lunch at South Hill Winery and an overnight stay at Old Mac Daddy.
WINE TOURISM
In terms of wine tourism, we'd like to give a shout out to Arblaster & Clarke, Grape Escapes, Smooth Red, Tuscany Lovers and Explore Sideways who really have put together some fantastic tours. Here's a few which we think would be perfect for virtual reality tours - nudge, nudge, wink wink!
Alsace - At the Foot of the Vosges
Visits to revered wineries and personal encounters with producers themselves make this a trip that is simply not to be missed. A picturesque medieval landscape provides the setting for samplings of distinctive rieslings and other fine vintages, and interesting approaches to winemaking keep us on our toes.
Discover the biodynamic mindset that inspires Domaine Marcel Deiss, experience the delicious way the terroir is reflected at Domaine Paul Blanck, and pay a visit to the grand masters of Riesling at Domaine Trimbach. A week in beautiful Alsace will show you how it pulls both French and Germanic influences to create simply stunning wines.
Discover the biodynamic mindset that inspires Domaine Marcel Deiss, experience the delicious way the terroir is reflected at Domaine Paul Blanck, and pay a visit to the grand masters of Riesling at Domaine Trimbach. A week in beautiful Alsace will show you how it pulls both French and Germanic influences to create simply stunning wines.
Chianti Wine Tour with Fiat 500s
The Fiat 500 is an emblematic symbol of Italian culture, and therefore what better way to explore the breathtaking Tuscan vineyards?
This Chianti Wine Tour includes two or three nights’ bed and breakfast in the centre of Florence and guests are free to choose their preferred hotel. After breakfast on day two, the morning will be spent driving through the beautiful Chianti countryside as part of a guided convoy of iconic Fiat 500 cars, stopping at panoramic view points before heading to an award-winning producer of Chianti wines.
For those staying an extra day, enjoy a day of tasting in the stunning Chianti vineyards. During the course of the day, you will be welcomed as the guests of three highly-regarded Super Tuscan wineries.
This Chianti Wine Tour includes two or three nights’ bed and breakfast in the centre of Florence and guests are free to choose their preferred hotel. After breakfast on day two, the morning will be spent driving through the beautiful Chianti countryside as part of a guided convoy of iconic Fiat 500 cars, stopping at panoramic view points before heading to an award-winning producer of Chianti wines.
For those staying an extra day, enjoy a day of tasting in the stunning Chianti vineyards. During the course of the day, you will be welcomed as the guests of three highly-regarded Super Tuscan wineries.
Cinque Terre Boat Experience
If you ever get tired of life, bypass the therapist and immediately head to Cinque Terre! Here five crazily constructed fishing villages, set amid some of the most dramatic coastal scenery in the world, ought to provide enough to bolster the most jaded of spirits.
Cinque Terre’s namesake wine is a white made primarily from the native grapes Bosco and Albarola, although some producers include Vermentino.
Grown in narrow, steeply terraced vineyards that weave along cliffs jutting out over the Ligurian coast, winemaking here is defined as heroic viticulture because of the difficulty to work the rocky, craggy terrain.
Offering endlessly changing scenery Cinque Terre is the perfect accompaniment to a Tuscan wine holiday adding a little adventure to your gourmet wine holiday.
Cinque Terre’s namesake wine is a white made primarily from the native grapes Bosco and Albarola, although some producers include Vermentino.
Grown in narrow, steeply terraced vineyards that weave along cliffs jutting out over the Ligurian coast, winemaking here is defined as heroic viticulture because of the difficulty to work the rocky, craggy terrain.
Offering endlessly changing scenery Cinque Terre is the perfect accompaniment to a Tuscan wine holiday adding a little adventure to your gourmet wine holiday.
Chianti – Wine Tour
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Depart from your holiday home and visit of a winery to learn about Chianti wine production which includes a tasting of important wines from the region like: Chianti Classico DOCG, Chianti Classico Riserva, Supertuscan, Vin Santo and Grappa. If you're on a full day tour, you'll enjoy a lunch in a typical Tuscan restaurant. The tour includes a visit to two Chianti villages - Castellina in Chianti or Radda in Chianti or Gaiole in Chianti or Monteriggioni for a bit of sightseeing to experience true Tuscan life.
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Ultimate Foodie Tour in Franschhoek
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On the Ultimate Foodie Tour in Franschhoek you’ll taste excellent food and superb wine from some of the best estates in South Africa’s culinary capital, Franschhoek. Translated from Dutch as the “French corner,” French Huguenots settled in this breathtaking valley in 1688 and brought with them their French flair for cooking and lifestyle. This delightful region emanates the same food and wine driven approach to life, but with a uniquely South African twist.
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