The mobile phone has changed everything. The always-on hyper-connected consumer wants information at their fingertips and expects instant gratification or they'll move on. The content they interact with needs to be engaging, informative, interactive and entertaining - and they don't want to read to much. Augmented reality, virtual reality and digital video are the tools to create this engagement. They're exciting, relevant, easy to watch and easy to share. They create new opportunities to interact with wine overs that's more personal and direct. Let us show you how!
Studies show that the average consumer is exposed to up to 10,000 brand messages a day but when they’re looking for wine to buy, they’re totally focussed and all they have is your wine label so what does it tell them?
What if those wine labels could include a personal voice note from the winemaker with some tastings notes, a wine review and a pairing suggestion? The label can include some beautiful drone footage of your wine estate or some pictures from the latest harvest? Or an invitation to join your newsletter, follow you on Facebook and even to book a trip to visit you? All this can be achieved by placing a small augmented reality zapcode on your wine label. The customer simply zaps this with their mobile phone while they're in the store and discovers a world of information about the wine and your winery.
Many wine estates around the world are using virtual reality to showcase their wineries. What about taking wine lovers on a guided virtual reality tour of your winery? It's the next best thing to actually being there so show them the vineyards where the wine comes from, your production facilities, tasting room, cellars, bottling, restaurant and your accommodation if you offer overnight stays.

​Invite them to put a pair of virtual reality goggles on and participate in an intimate virtual reality wine tasting with the winemaker.
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​TimeLooper is a virtual reality time travel app lets you travel back in time using your smartphone or a pair of virtual reality goggles.
 
With TimeLooper we will recreate and re-enact historic events at iconic locations relevant to South Africa’s wine industry, enabling visitors to not only see the sites as they are today, but also re-live the moments that made them memorable.
The Red Wine Registry is a project to register all South African red wines with the MyOeno app to assist red wine drinkers to select the perfect wine for them. Once they know their taste profile, they can use the MyOeno app to scan the label of any bottle of red wine that has been registered to find out if it fits their taste profile before they buy or order it.
Virtually There is a wine tourism marketing tool that uses virtual reality to showcase wine and food tours in a unique and immersive way by allowing travellers to experience tours as if they were on the tour through 360 degree panoramic photography. The tours have interactive links to provide more information, download a brochure, join a newsletter, make a booking and more - all directly from the virtual reality tour.